A comprehensive list of useful logo design books to help graphic designers achieve the ultimate logo:

1,000 Retail Graphics

Description:
A virtual catalog of ideas for inspired retail design.

The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing and branding right is essential for survival. This book will provide a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options. Like the other books in Rockport’s 1,000 series, the pages will pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more. (Amazon.com)

Editor: JGA
Publisher: Rockport Publishers (May 1, 2007)
ISBN-10: 1592533361
ISBN-13: 978-1592533367

Logo, Font & Lettering Bible

Description:
This book is a hands-on guide to the entire process of making logos and fonts and even icons, all of which, essentially, start with the ability to draw letterforms. The intent of the book, in fact, is to enable the user to end reliance on “OPF” (other people’s fonts) and learn to draw your own custom logos, fonts and lettering! There are many books on the market that simply display collections of logos and fonts, and that give the history of logos and fonts. But Logo, Font & Lettering Bible is unique in that it teaches you how to create logos and fonts from scratch using traditional tools as well as the computer programs Adobe Illustrator and Fontographer (plus a bit about FontLab). The book provides all the traditional rules and tips about letter formation relating to proportion, shaping, balance, spacing, composition and actually teaches five different methods of drawing letters on computer using bezier curves. There has never been a book like this one that goes into so much detail about drawing letters and takes such a fun and irreverent approach while doing so. The book is also full of inspiration and analysis of tons of great examples of vintage and current lettering from old manuscripts to graffiti. Logo, Font & Lettering Bible also shows you how to create fancy drop shadows and other type effects. And finally, the last section provides straight talk on the business of being a logo and font designer, from advertising your work and pricing to dealing with difficult clients (aren’t they all?).

This book has been almost unanimously acclaimed by professional letterers, logo designers and font creators, both young and old. It is currently in use as a text in many typography programs and several Design college educators have stated it is one of the few texts that “students are actually happy about having to purchase.” (Amazon.com)

Author: Leslie Carbarga
Publisher: How Design Books (March 2004)
ISBN-10: 1581804369
ISBN-13: 978-1581804362

The Big Book of Logos 5

Description:
The Big Book of Logos 5 continues the tradition begun in 1999 with David E. Carter’s original Big Book of Logos. Thousands of the best logos and trademarks in use in the world today have been collected and published within the pages of this series.

Chosen from the Logo 07 competition, both international and American firms are represented here and contribute a profusion of styles and images to the book’s vast content.

A designer who wants a reference to help jumpstart the process of creating identities will find in The Big Book of Logos 5 the inspiration needed to develop original and thoughtful graphic solutions. (Amazon.com)

Authors: David E. Carter & Suzanna MW Stephens
Publisher: Collins Design (February 5, 2008)
ISBN-10: 0061255742
ISBN-13: 978-0061255748

Color Harmony: Logos

Description:
Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice.

Color Harmony: Logos opens with a discussion on how to choose colors for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H & R Block, Kodak, and Coca-Cola.

Then, it takes the 26 adjectives from one of the series’ predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used.

In all, the book is a powerful demonstration of the power of color and its ability to impact a message. (Amazon.com)

Authors: Mine & Christopher Simmons
Publisher: Rockport Publishers (June 1, 2006)
ISBN-10: 1592532446
ISBN-13: 978-1592532445

decoding design

Description:
The relevance of shapes, numbers and symbols in communication is timeless. Designers and others who need to know the symbolism behind the shape and symbols they use will find this book indispensable. Decoding Design integrates design with other disciplines and genres, such as philosophy, math and physics, for a holistic and worldly presentation of ideas.

Our complex world is comprised of a handful of some very simple patterns. Patterns are made of basic shapes. These shapes have found their way into human design since the beginning of our time because they tell an eternal tale in a glimpse and their structure instructs about our connection to the universe. Symbols are intuitive and immediate. Design that references these symbols creates an immediate relationship with the viewer and that is what this book is all about.

Decoding Design reveals how common symbols resonate at a gut level. Readers will find deconstructions of famous logos and examples of variety of different designs that effectively use symbols, patterns and shapes to convey greater meaning. (Amazon.com)

Author: Maggie Macnab
Publisher: How (February 4, 2008)
ISBN-10: 1581809697
ISBN-13: 978-1581809695

Designing Brand Identity (Third Edition)

Description:
Who are you? Who needs to know? Why should they care? How will they find out?

In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding.

Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process.

Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama ’08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks.

Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits. (Amazon.com)

Author: Alina Wheeler
Publisher: Wiley (August 31, 2009)
ISBN-10: 0470401427
ISBN-13: 978-0470401422

Design Matters: Logos 01

Description:
The design bar is at an all time high for those brave enough to participate in the industry. Today’s designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart.

This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time. (Amazon.com)

Editor: Capsule
Publisher: Rockport Publishers (June 1, 2007)
ISBN-10: 1592533418
ISBN-13: 978-1592533411

How to Design Logos, Symbols & Icons

Description:
This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. The award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures. (Amazon.com)

Author: Gregory Thomas
Publisher: How Design Books (April 2003)
ISBN-10: 1581804563
ISBN-13: 978-1581804560

Identity Crisis!

Description:
*Showcases recent identity work for as variety of industries.
*Acts as a guide designers can use to show their clients the power of rethinking and redesigning their identities.

Identity design (logos, letterhead, web sites, etc.) is one of the most popular topics in design books, and Identity Crisis takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success.

Readers will get an inside look at the challenges of redesigning identities. They’ll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image. (Amazon.com)

Author: Jeff Fisher
Publisher: HOW Books, an imprint of F+W Publications (October 27, 2007)
ISBN-10: 1581809395
ISBN-13: 978-1581809398

logo

Decription:
A catalog that includes logos, designers of the logos, and companies of which the logos belong to.

Author: Michael Evamy
Publisher: Laurence King (15 Oct 2007)
ISBN-10: 185669528X
ISBN-13: 978-1856695282

Logo Design That Works

Description:
Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market. (Amazon.com)

Author: Lisa Silver
Publisher: Rockport Publishers (July 1, 2001)
ISBN-10: 156496759X
ISBN-13: 978-1564967596

Logo Design (Volume 2)

Description:
In this follow-up to our immensely successful first volume, you ll find over 2000 logos as well as special case study features on brand identities such as MTV, CCTV, and the Metropolitan Museum s Berlin branch. Top design and branding offices featured include MetaDesign, Saffron Brand Consultants, Research Studios, Stefan Sagmeister and Studio Dumbar. With a foreword by MetaDesign s chief design officer Uli Mayer-Johanssen and introduction by branding guru Wally Olins, this collection brings an insider s prospective to the art of designing successful logos. (Amazon.com)

Author: Julius Wiedemann
Publisher: TASCHEN America Llc (May 1, 2009)
ISBN-10: 3836509423
ISBN-13: 978-3836509428

Logo Design Workbook

Description:
This book will be the first in a series of practical and inspirational workbooks that will cover all the fundamental areas of the graphic design business. Each book will provide the reader with a range of content about the featured subject providing a number of tools to help them make better designs. This series will go beyond our traditional showcase books yet remain succinct and to the point so designers are able to get the information they need quickly and easily.

This book/series will offer the reader ideas and inspiration by featuring hundreds of real life logos from around the world that have succeeded for their clients, as well as hardworking content focused on the basics including: – Choosing colors – Choosing the right typeface – Size matters – How to incorporate logos on products and collateral – Common mistakes in logo design – What makes a logo successful

Scattered throughout the second portion of the book will be profiles/interviews with prominent logo designers as well as sidebars which examine the evolution of many well known logos as well as some historical logos that have shaped graphic design. (Amazon.com)

Authors: Sean Adams, Noreen Morioka & Terry Stone
Publisher: Rockport Publishers (April 2004)
ISBN-10: 159253032X
ISBN-13: 978-1592530328

Logology

Description:
The first part of the book is a collection of case studies organized by: The Assignment, Development, Solution, and Application. The second part of the book contains page after page of logo inspiration.

Editor: Victionary
Publisher: Victionary (September 30, 2007)
ISBN-10: 9889822830
ISBN-13: 978-9889822835

Logo Savvy

Description:
How to choose a name and create a catchy mark.

After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task.

Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients. (Amazon.com)

Editor: WOW Branding
Publisher: Rockport Publishers (March 1, 2007)
ISBN-10: 1592533043
ISBN-13: 978-1592533046

Los Logos

Description:
Often deceptively simple, the task of a logo is hardly ever an easy one—via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.

Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers. (Amazon.com)

Editors: Mika Mischler, Nicholas Bourquin & Robert Klanten
Publisher: Die Gestalten Verlag (October 1, 2002)
ISBN-10: 3931126927
ISBN-13: 978-3931126926

Marks of Excellence

Description:
Hundreds of examples of great logo designs along with in depth explanation of the psychology and methods surrounding these successful designs.

Author: Per Mollerup
Publisher: Phaidon Press (March 18, 1999)
ISBN-10: 0714838381
ISBN-13: 978-0714838380

Masters of Design: Logos & Identity

Description:
Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects.

Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers.

Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map. (Amazon.com)

Author: Seth Adams
Publisher: Rockport Publishers (September 1, 2008)
ISBN-10: 1592534414
ISBN-13: 978-1592534418

Really Good Logos explained

Description:
A collection of 500 great logos critiqued by a panel of internationally acclaimed designers

In Really Good Logos Explained, some of today’s top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is – like the logos themselves – succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today. (Amazon.com)

Authors: Margo Chase, Rian Hughes, Ron Miriello & Alex W White
Publisher: Rockport Publishers (May 1, 2008)
Language: English
ISBN-10: 1592534279
ISBN-13: 978-1592534272

The Brand Gap

Description:
Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.” (Back cover)

Author: Marty Neumeier
Publisher: Peachpit Press (August 14, 2005)
ISBN-10: 0321348109
ISBN-13: 978-0321348104

Tres Logos

Description:
Logo design is one of the most crucial and challenging tasks in graphic design. Seemingly simple, The Logo becomes the indispensable face of companies and conveys the brand’s identity and philosophy.

Los Logos and Dos Logos documented this unceasing evolution. Expanding on the previous editions, Tres Logos demonstrates how influences from illustration and street art have become increasingly evident in logo design inspiring ornamental patterns with logos replacing the abstract tag. Additionally, companies are becoming more daring and exploiting their logos to identify their brand with a certain style and appeal.

Fully indexed and structured thematically, the book draws connections between the applications and the field for which it was intended. Like its predecessors, Tres Logos explores the exceptional visual language and stylistic approaches to logo creation by designers around the globe, exhibiting thousands of examples and simultaneously providing information about the “makers’” personal approach.

Tres Logos is a state of the art visual encyclopedia on the current state and evolution of Logo Design. (Amazon.com)

Editors: Robert Klanten, Nicolas Bourquin & Thorsten Geiger
Publisher: Dgv (November 10, 2006)
ISBN-10: 3899551583
ISBN-13: 978-3899551587

Wolda ’08 annual

Description:
A showcase of 192 logos from all over the world.

ISBN 978-88-902655-2-5

Charley Harper: An Illustrated Life

Description:
Charley Harper was an American original. For over six decades he painted colorful and graphic illustrations of nature, animals, insects and people alike, from his home studio in Cincinnati, Ohio until he passed away in 2007 at the age of 84. Renowned New York based designer Todd Oldham rediscovered Charley’s work in 2001, and collaborated closely with him in the ensuing years; combing through his extensive archive to edit and design this stunning monograph. This coffee table tomb is a beautiful tribute to Charley Harper’s singular style, which he referred to as Minimal Realism. (Amazon.com)

Author: Charley Harper & Todd Oldham
Publisher: AMMO Books (July 23, 2007)
ISBN-10: 0978607651
ISBN-13: 978-0978607654

American Trademarks

Description:
While they were in print, the three volumes of Eric Baker and Tyler Blik’s classic Trademarks series (which together sold 60,000 copies) were the authoritative books of logo design by decade. This definitive collection is now available in an expanded single volume with essays by contemporary graphic design luminaries such as Paula Scher, Stephen Doyle, and many more. Over 1,000 iconic trademarks are packed into this extra-chunky paperback. While the original books have long enjoyed cult status, this attractive, updated edition will win legions of new fans among today’s ever-increasingly design-savvy public. (Amazon.com)

Editors: Eric Baker & Tyler Blik
Introduction: Steven Heller
Publisher: Chronicle Books (March 31, 2010)
ISBN-10: 0811872203
ISBN-13: 978-0811872201

logolounge 5

Description:
A large collection of inspiring corporate brand-marks along with case studies.

Authors: Bill Gardner & Catharine Fishel
Publisher: Rockport Publishers (July 1, 2009)
ISBN-10: 1592535275
ISBN-13: 978-1592535279

Colour Management for Logos

Description:
A one-stop color resource for all logo designers.

The Color Management series contains many practical formulas and systems for using and managing color in all areas of design. Each book looks closely at the aesthetic and applied use of color for specific purposes in this case logo design, which is unanimously credited as being the most commonly requested commercial design. To be successful in the field of logo design, designers need the skills and knowledge to create simple, bold graphics that will promote a particular company or cause, and provoke a desired response. Color Management for Logos has two unique selling points: it focuses specifically on color in logos, and it covers both theoretical and practical design considerations. Every aspect of color for logos is covered, from issues of impact and legibility, to emotional responses to color, prepress requirements, and technical considerations. Not only is this a source of design inspiration, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful logo designs. This book shows how to work within budgetary constraints, create the right feel for an identity, and create logos that work with a number of different color palettes. It shows how different color combinations can change the emphasis of a logo design by displaying the same logo in a range of color ways and arming designers with a thorough understanding of how to communicate with and manage color in all aspects of logo design. (Amazon.com)

Authors: John Drew & Sarah Meyer
Publisher: RotoVision (November 1, 2006)
ISBN-10: 2940361142
ISBN-13: 978-2940361144

Logo-art

Description:
Stunning showcase of the world’s most innovative logo designs

The latest instalment in RotoVision’s successful Art series, Logo-Art showcases an international collection of exemplary and innovative logo design. Rather than simply examining logos as branding or marketing tools, Logo-Art looks at logos as aesthetic objects, exploring both the logistics and creative inspiration behind the design. The book is grouped by design application, and chapters include travel and tourism, food and drink, music and entertainment, fashion and lifestyle, home appliances and products, charities and services, and business and commerce, making this a unique resource for graphic designers, artists, art directors and design students alike. Through its detailed analysis of real work, Logo-Art leaves no stone unturned in its exploration of the intriguing world of logo design. (Amazon.com)

Author: Charlotte Rivers
Publisher: RotoVision (March 31, 2008)
ISBN-10: 2940361819
ISBN-13: 978-2940361816

No Rules Logos

Description:
No Rules! Logos is a new survey series that rounds up the most innovative, radical, and out-there graphic solutions, from around the world. In each book, dyed-in-the-wool design rules are identified, and a range of examples demonstrate how to break those rules, to great effect. Each entry is featured in a number of illustrations, analysed and assessed, and includes feedback about impact and audience reaction.
No Rules! Logos tackles perhaps the most venerated discipline of graphic design, the corporate identity and its logotype. Of course, in the world of No Rules! anything goes, especially with a young generation of entrepreneurs and boutique businesses needing logos and identities to grace products as diverse as vinyl toys, home-made recordings, recycled fashion, and limited-edition products from skateboards to pet accessories. The book identifies 10 key “rules” of logo design, such as “keep it simple,” “make a mark that is constant and unchanging,” and “keep to primary colors or black and white.” (Amazon.com)

Author: John Stones
Publisher: Rockport Publishers (June 30, 2009)
ISBN-10: 1592535437
ISBN-13: 978-1592535439

Yes Logo

Description:
Yes Logo: 40 Years of Branding, Design & Communication by Michael Peters chronicles the story of Michael Peters, one of Britain’s most significant design luminaries. Peters began his venture into graphic design at London College of Printing, continuing his studies abroad at Yale, where he was tutored by such greats as Paul Rand, Herbert Matter and Alexej Brodovitch; he was also fortunate to work as an assistant to Bauhaus legend, Josef Albers. Peters then worked at CBS in New York, which was at the time a mecca for the creative marketing profession. He returned to London and set up Klein Peters Ltd with Lou Klein in 1968, followed by his own company, Michael Peters & Partners in 1970.

More recently, Peters has formed Identica, a branding and creative consultancy with clients such as Vodafone, Nike and Universal Studios. Throughout his career Peters has worked on successful campaigns, ranging from Bird’s Eye food products to Penhaligon’s perfume. His philanthropic and forward thinking philosophy is celebrated by the Royal College of Art award in Peters’ name. This attitude has put him firmly at the forefront of the British design renaissance, together with key figures such as Sir Terence Conran, Rodney Fitch and Wally Olins. Still actively lecturing in the field of graphics, Michael Peters is an inextricable component of the history of commercial design. (Amazon.com)

Author: Sarah Owens
Publisher: Black Dog Publishing (July 21, 2009)
ISBN-10: 1906155372
ISBN-13: 978-1906155377

Designing Logos

Description:
How to design great logos, step by step by step
* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos

What makes a logo good? What makes it bad? What makes it great? In this comprehensive guide, learn what it takes to create an enduring symbol. The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos. (Amazon.com)

Author: Jack Gernsheimer
Publisher: Allworth Press (October 14, 2008)
ISBN-10: 1581156499
ISBN-13: 978-1581156492

Letterhead & Logo Design 10

Description:
This new-in-paperback edition, part of the bestselling annual Letterhead and Logo Design series, features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists. From logos to labels, business cards to envelopes, the creative techniques and full-color images portrayed in this broad range of work inspires new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer’s attention and create a lasting impression. (Amazon.com)

Author: Sussner Design
Publisher: Rockport Publishers (November 1, 2009)
ISBN-10: 1592535798
ISBN-13: 978-1592535798

Los Logos 4

Description:
Los Logos 4 is the latest addition to Gestalten s line of books on contemporary logo design. This compendium provides an authoritative overview of current developments and advances in logo design, one of the most prestigious of creative disciplines which represent the essential visual identity of brands, companies and their philosophies.

At over 500 pages, Los Logos 4 is the largest volume to date,showcasing
a collection of contemporary logo design by bourgeoning design talent and once again offering an essential resource for all designers. This state-of-the-art visual encyclopaedia provides a quality selection of over 5,000 examples of stylistic approaches by designers from around the globe. Fully indexed and structured thematically, the book draws connections between the applications and the fields for which they were intended.

Los Logos 4 is the perfect companion to the Logos series and an unparalleled publication on contemporary logo design. The series has proved to be a precursor to styles and trends in logo design and highlighted the increased relevance and importance of the logo in the 21st Century. (Amazon.com)

Authors: R. Klanten & H. Hellige
Publisher: Die Gestalten Verlag (September 30, 2008)
ISBN-10: 3899552229
ISBN-13: 978-3899552225

Dos Logos

Description:
Almost three years after putting our worldwide bestseller Los Logos together, dgv announces its much-anticipated follow-up. Dos Logos presents extensive examples of contemporary logo design in even greater depth and charts new developments in the field.

Done in the same format as the first volume, Dos Logos explores the exceptional visual language and stylistic approaches to logo creation by designers from around the globe. It is thoroughly indexed, catalogued by subject and systematically structured according to various search criteria.

In order to offer even more value to conscientious designers in terms of practicality, it also classifies the included work according to the industry or purpose for which it was designed (music, fashion, corporate, etc.). In addition, the book contains more unusual applications and a broader range of logos including those used on building facades, on clothing and as illuminated advertising. (Amazon.com)

Editors: Robert Klanten & Nicolas Bourquin
Publisher: Gestalten Verlag (October 9, 2009)
ISBN-10: 3899552660
ISBN-13: 978-3899552669

Signs and Symbols

Description:
Rich, stimulating, and varied creative sourcebook with a wealth of material for designers.

The latest in the highly collectable Communicating with Pattern series, Signs and Symbols showcases stunning examples of designs that incorporate all manner of signs, symbols, and glyphs, explaining how they can be used in contemporary design to communicate a variety of messages and influences.

Signs and Symbols explores the meaning and origin of these familiar forms, starting with the earliest graphics known to man: cave paintings and hieroglyphics. Corporate logos, club motifs, coats of arms, political insignia, and religions symbols represent authority and membership. They are also an essential part of daily life, in the form of wayfinding tools such as road signs, alphabets, icons, and signage.

This book is a source of inspiration for designers across disciplines using examples of graphics, packaging, interiors, textiles, products, and more. (Amazon.com)

Authors: Mark Hampshire & Keith Stephenson
Publisher: RotoVision (August 1, 2008)
ISBN-10: 2940361908
ISBN-13: 978-2940361908

The Secret Life of Logos

Description:
Valuable Insight Into What Makes a Logo Work

*Subject of logos is one of three top-selling areas in design books
*From the respected author of Logo, Font and Lettering Bible
*Provides insight into successful logos by showing previous iterations

With a convenient horizontal format, The Secret Life of Logos showcases a spectrum of logos (including rejected versions of the logo) allowing readers to determine what leads to a successful design. Featuring hundreds of logos never seen before, the book visually showcases the creative process behind each logo’s development, and the behind-the-scenes decision making done by designers and clients.” (Amazon.com)

Author: Leslie Cabarga
Publisher: How (February 22, 2007)
ISBN-10: 1581808682
ISBN-13: 978-1581808681

Logo Design Love

Description:
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. – Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. (Amazon.com)

Author: David Airey
Publisher: New Riders Press (December 30, 2009)
ISBN-10: 0321660765
ISBN-13: 978-0321660763

Logo Design

Description:
Everybody knows that brand identity is key. A good logo can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by theme, such as socio-political, food and beverage, technology, and consumer products. A full index provided at the end of the book lists each logo’s company, designer, and designer’s website. Also included is a case study section, concentrating on logo application and development. No graphic designer can do without this book, and anyone who’s interested in design will appreciate this diverse compendium of visual ideas. As scientist Linus Paulin once said, “In order to come up with one good idea, you must have lots of ideas.” (Amazon.com)

Author: Julius Widemann
Publisher: Taschen; Mul edition (July 1, 2007)
ISBN-10: 3822846228
ISBN-13: 978-3822846223

Letterhead & Logo Design 11

Description:
Design Army, based in Washington, D.C., has collected and curated this latest collection of stunning letterheads and logos. Known for their streamlined design style, Design Army selected a stunning collection for this bestselling Letterhead and Logo series. This invaluable resource contains hundreds of inspirational logos and letterheads designers will refer to again and again. (Amazon.com)

Author: Design Army
Publisher: Rockport Publishers (November 1, 2009)
ISBN-10: 1592535348
ISBN-13: 978-1592535347

1000 Restaurant, Bar, and Cafe Graphics

Description:
Design Army, based in Washington, D.C., has collected and curated this latest collection of stunning letterheads and logos. Known for their streamlined design style, Design Army selected a stunning collection for this bestselling Letterhead and Logo series. This invaluable resource contains hundreds of inspirational logos and letterheads designers will refer to again and again. (Amazon.com)

Author: Luke Herriott
Publisher: Rockport Publishers (September 1, 2009)
ISBN-10: 159253550X
ISBN-13: 978-1592535507

LogoLounge: Master Library, Volume 2

Description:
A collection of 3,000 original logos, collected and selected by the renowned LogoLounge.com website, this collection provides an endless resource of ideas and inspiration for graphic designers. Organized thematically with the broader focus of Animals and Mythology, the collection features logos that cover all categories of logo design, including typographic, illustrative, pattern-driven, and photographic. (Amazon.com)

Authors: Catharine Fishel & Bill Gardner
Publisher: Rockport Publishers (July 1, 2010)
ISBN-10: 1592536123
ISBN-13: 978-1592536122